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An inside view of AI

Reports from the front lines of implementation, what's working, what's stalling, and why investment doesn't always close the gap.

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Lessons from the field

20+ years working with enterprise teams on how technology actually gets adopted, not just how it's pitched.

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Insights you can use

Practical takeaways you can actually apply, quick to read, easy to act on.

Meet the Writer

Robbie Butchart is VP of Growth for North America at Blackbook AI, and the voice behind this newsletter. With 20+ years across SaaS, software, and services, he writes about what actually makes AI adoption hold, not just hype.

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