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Meet the Writer
Robbie Butchart is VP of Growth for North America at Blackbook AI, and the voice behind this newsletter. With 20+ years across SaaS, software, and services, he writes about what actually makes AI adoption hold, not just hype.
Featured Issue
I’m Starting a Newsletter!
Launching a newsletter on the gap between what organizations invest in and what actually creates impact, with practical thoughts on enterprise tech adoption.
Latest Issues
More Governance Isn’t the Same As More Reliable
74% of AI customer-service chatbots get rolled back, and companies with the most mature governance roll back even more often. This issue explains why reliability matters more than process, and shows how a second AI uncovered a six-figure compliance exposure in payroll.
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What I Think Actually Gets Someone’s Attention
Cold outreach rarely earns a response anymore, so growth now depends on relationships and old-school tactics, mirrored by a client that automated onboarding document processing and cut per-hire time by about 65%.
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