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An inside view of AI

Reports from the front lines of implementation, what's working, what's stalling, and why investment doesn't always close the gap.

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Lessons from the field

20+ years working with enterprise teams on how technology actually gets adopted, not just how it's pitched.

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Insights you can use

Practical takeaways you can actually apply, quick to read, easy to act on.

Meet the Writer

Robbie Butchart is VP of Growth for North America at Blackbook AI, and the voice behind this newsletter. With 20+ years across SaaS, software, and services, he writes about what actually makes AI adoption hold, not just hype.

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Featured Issue

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I’m Starting a Newsletter!

Launching a newsletter on the gap between what organizations invest in and what actually creates impact, with practical thoughts on enterprise tech adoption.

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Latest Issues

Case Study & AI Insights

The Boring Stuff Is What Usually Matters

AI pilots stall less over data readiness and more over missing executive ownership, mirrored by a hotel operator that automated rate checks with an RPA bot and cut check-in discrepancies by about 90%.

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Case Study & AI Insights

Out This Week, but Nothing’s on Pause

Businesses that rely on systems to take care of the repetitive work instead of using up employee's valuable time operate at a higher level.

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