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An inside view of AI

Reports from the front lines of implementation, what's working, what's stalling, and why investment doesn't always close the gap.

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Lessons from the field

20+ years working with enterprise teams on how technology actually gets adopted, not just how it's pitched.

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Insights you can use

Practical takeaways you can actually apply, quick to read, easy to act on.

Meet the Writer

Robbie Butchart is VP of Growth for North America at Blackbook AI, and the voice behind this newsletter. With 20+ years across SaaS, software, and services, he writes about what actually makes AI adoption hold, not just hype.

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Launching a newsletter on the gap between what organizations invest in and what actually creates impact, with practical thoughts on enterprise tech adoption.

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Latest Issues

Case Study & AI Insights

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Businesses that rely on systems to take care of the repetitive work instead of using up employee's valuable time operate at a higher level.

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Most agentic AI struggles trace back to messy, disconnected data rather than the model itself, as shown by a university that automated its international student assessments and cut processing time by 65% with a full audit trail.

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