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An inside view of AI

Reports from the front lines of implementation, what's working, what's stalling, and why investment doesn't always close the gap.

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Lessons from the field

20+ years working with enterprise teams on how technology actually gets adopted, not just how it's pitched.

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Insights you can use

Practical takeaways you can actually apply, quick to read, easy to act on.

Meet the Writer

Robbie Butchart is VP of Growth for North America at Blackbook AI, and the voice behind this newsletter. With 20+ years across SaaS, software, and services, he writes about what actually makes AI adoption hold, not just hype.

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Launching a newsletter on the gap between what organizations invest in and what actually creates impact, with practical thoughts on enterprise tech adoption.

Latest Issues

Case Study & AI Insights

Standalone tools propped up out of habit rarely justify themselves, a lesson echoed by a university that automated fixed-term contract renewals and cut HR admin costs by up to $75,000 per employee a year.

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Case Study & AI Insights

Every organization implementing AI into software development is claiming an impressive increase in code output efficiency. But more output doesn't necessarily mean more accuracy, and teams are struggling to keep up with the influx of code to review, test and deploy. The bottleneck AI was trying to fix simply moves down the process chain.

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