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An inside view of AI

Reports from the front lines of implementation, what's working, what's stalling, and why investment doesn't always close the gap.

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Lessons from the field

20+ years working with enterprise teams on how technology actually gets adopted, not just how it's pitched.

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Insights you can use

Practical takeaways you can actually apply, quick to read, easy to act on.

Meet the Writer

Robbie Butchart is VP of Growth for North America at Blackbook AI, and the voice behind this newsletter. With 20+ years across SaaS, software, and services, he writes about what actually makes AI adoption hold, not just hype.

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Featured Issue

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I’m Starting a Newsletter!

Launching a newsletter on the gap between what organizations invest in and what actually creates impact, with practical thoughts on enterprise tech adoption.

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Latest Issues

Case Study & AI Insights

I Haven’t Felt This Kind of Urgency in Years

The real issue with AI spend is a lack of visibility, as shown by a transit system that used real-time pedestrian counting across 15+ locations to finally see what was happening on its network.

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Case Study & AI Insights

Last Week Was One Meeting After Another

Most enterprises stall on agentic AI pilots, while real value comes from unglamorous fixes, like one energy retailer's automated billing pipeline that saved $100K a year.

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